Businesses know one crucial thing to achieve success in today's online marketing landscape: to automate their marketing processes.
Marketing automation is not as simple as it may seem. There are many aspects to consider when incorporating this into your business. And with plenty of tools that can easily streamline your marketing processes, it’s pretty hard to know which ones are best for you.
This article will recommend the best automation tools to automate your marketing process.
But first…
When Should You Get a Marketing Automation Tool?
Having a marketing automation tool in place can have a considerable impact on your business, and right now, many companies are weighing their options when it comes to this. We know that these tools can help save a lot of time and effort you would have otherwise spent on completing tedious tasks and increase the quality of your marketing efforts.
Deciding to rely on automation should always be based on whether you really need one.
Here are some factors that can guide you on whether you are ready for automation or not:
- You do less in more time. This includes spending more time updating your standard operating procedures for different tasks.
- You do everything manually. You manually send email campaigns and responses and create a blog post that is time-consuming and energy-draining.
- You neglect lead nurturing. You should know that nurturing leads and prospects can generate business and revenue.
- You have a defined strategy. Even if you have the best tools in the world but you don't have an effective strategy to pair them with, automation will not work in your favor.
- You have a dedicated marketing team. Even just one skilled and knowledgeable person in a specific area is crucial and would be beneficial to automate the workflow.
- You’ve found the perfect marketing channel. The right platform to communicate your marketing message is as important as your marketing methods.
Now that you know that you need tools to upscale your marketing processes, it’s time we talked about the tools that you need.
11 Tools You Should Check Out If You Want To Automate Your Marketing Workflow
Slazzer
Slazzer is an AI-based photo editing app that can easily remove or change the background in your images. This tool is easy to use and is ideal for online marketers who regularly deal with photos and are looking to save time, money, and effort.
Key Features
Using this tool is quick and easy as you don’t have to manually edit the photo when removing or changing the background. Another good thing here is that the whole process of background editing simply starts with uploading an image and waiting for a few seconds only to get the instant result.
Pricing
Paid plan starts at $13 per month for 100 credits. The free version offers low-resolution images.
Icons8 Mega Creator
In this day and age of marketing, you know how important it is to create materials with images that can impress an audience within seconds. Yes, the role of graphic designing tools should be a priority if you want your content to stand out and make your work much more manageable. At the moment, there are tons of editing software available that requires no user expertise, but there are other excellent alternatives you should have in your toolbox, and one of them is Mega Creator. This tool has features that are useful in quickly and easily creating a design.
Key Features
Mega Creator’s main advantage is its simplicity and level of customization. Creating clipart using a huge number of high-quality icons, vector illustrations, photos, AI-generated faces, and backgrounds is what makes it great to use. This tool allows you to use previously downloaded icons under the paid subscription even when your paid plan expires.
Pricing
The starting price is $13 based on features, while the complete set plan is $29. The free trial version offers minimal features.
Encharge
Email marketing is still one of the smartest ways for brand promotion and communication with leads. But the reality is, it can be time-consuming and frustrating if you do it manually and perform the same tasks repeatedly for different clients. While several amazing email marketing automation software is available today, Encharge is simply one of the game-changers. It’s a versatile tool for startups and small businesses that lets you send behavior-based emails and automate repetitive tasks throughout the customer journey.
Key Features
It has a user-friendly interface with a clean and organized look for easy navigation. Encharge’s User Segments feature makes it easy to create unlimited possibilities when creating campaigns. The platform also supports deep integration with multiple products and tools like Zapier, Segment, Stripe, HubSpot, and many more.
Pricing
It starts at $49 per month, depending on users. It offers a 14-day free trial.
Pixelixe
These days, we can not expect to have a thriving business if our business does not look good, and marketers, advertisers, and bloggers have no choice but to add some creative flair to their content. The hard part is starting in graphic design and finding it difficult to learn the fundamentals. The easy part is, you can have the right tool to make professional-looking visuals - Pixelixe.
Key Features
What makes Pixelixe such a good option for graphic design creation? Let’s look at some features that are sure to inspire users to maximize their creative input.
- Running out of storage for your documents is a severe annoyance, having to find a compromise even when you’re in a rush. With Pixelixe, never worry about that again with its unlimited storage.
- White Label Editor allows users to incorporate their template and design on their graphic design tool and web apps without inputting a single code.
- Be able to customize your graphics anywhere you go with Pixelixe’s Image Automation API.
- Have a selection of filters to see what best suits your photos!
- Design Set Builder allows your banners and graphics to be resized into every available dimension that your social media channels might need.
Pricing
To unlock all these benefits, consider viewing Pixelixe’s plans.
- Pixelixe Create: At $9/month, have access to the template library, unlimited storage, and Pixelixe’s graphic editor.
- Pixelixe Automate: With only $49/month, unlock all the available features of Pixelixe and 20,000 documents to automate.
- Pixelixe Scale: Get all available features accessible and over 60,000 documents to automate.
- Pixelixe Enterprise: Experience Pixelixe without restriction and bounds with over 300,000 documents to automate.
AI Writer
If you are into creating a blog or website content, this tool is absolutely for you. We know that writing is not easy, especially making several contents within a limited time. This is where an AI writing tool can be beneficial. AI Writer is one of the best software to help you create content efficiently and quickly. It can generate all types of content, a practical solution to any writing needs, especially for marketing purposes.
Key Features
This tool can generate quality articles from just a headline. Its simple interface allows you to use the program and start writing easily. Sometimes you may have a content piece that you just need to spin or reword, and this tool will do that in quick, simple steps.
Pricing
It starts at $29 per month. It includes a 7-day free trial.
Post Planner
One of the biggest challenges in social media marketing is managing content, and it can be a full-time job for a small, midsize, and large business. If you’re dealing with pressure when posting content consistently and getting remarkable results, there’s no better way than using a scheduler such as Post Planner. This tool is trusted by popular brands and influencers when scheduling posts, increasing social media engagement, and performance tracking.
Key Features
Post Planner has a simple and easy-to-use interface with an impressive content suggestion feature to provide a highly engaging and relevant piece. One of the best things about this app is that you can customize your content based on your audience and insight into your posts. Not only that, with Post Planner, you can schedule your posts to top platforms such as Facebook pages and groups, Instagram business accounts, LinkedIn profiles and pages, Pinterest and Twitter profiles.
Pricing
Price ranges from $5 to $29 per month, based on features and scale. It offers a 7-day free trial.
Text Blaze
Another excellent tool for writing better and more quickly is this life-changing Chrome extension called, Text Blaze. If you are writing a lot of the same stuff repeatedly and want to reduce repetitive typing and avoid errors, this text expansion tool is simply the best.
Key Features
This super-easy-to-set-up tool allows you to make shortcuts for text snippets to seamlessly add to emails and other notes. These snippets that work as templates are synched automatically and always available on any device you are logged in.
Pricing
Price starts at $2.99 per month, based on features and scale. There’s a free starter version that allows up to 20 snippets only.
Filecamp
If you have used Dropbox or any other cloud storage services for file sharing before, Filecamp is similar but offers so much more. It’s a cloud-based file-sharing solution designed to help businesses organize and share digital media like images, videos, and documents. But what sets it apart from the competition is its unlimited users offer in all of its plans and its custom branding features that allow users more control.
Key Features
Filecamp has a well-designed and professional-looking interface that’s easy to use and customizable. With this platform, you can quickly move media assets, share files smoothly, and enjoy its unique custom branding feature. Best of all, you can invite as many users as you like without having to worry about extra costs.
Pricing
Paid plan price ranges from $29 to $89 per month, based on features. It offers a free trial for 30 days.
Missinglettr
Missinglettr is another powerful app that is great for bloggers searching for a solution to improve their ability to manage their social media posts without spending hours on them. This social media marketing tool is designed to create strategic, automated campaigns that drive traffic for a whole year so you can just sit back and do other things.
Key Features
As a highly intuitive tool, it boasts a variety of exciting features, one of which is Drip campaigns that turn your previous blog posts into social media content by going through every post published on your site, scrutinizing them, and giving them a new spin. This impressive feature allows creating a year’s worth of social content.
Pricing
There are two paid plans, Solo ($19/month) and Pro ($59/month), that come with a two-month free trial. On the other hand, the Free plan offers the most basic features.
Pixelied
Pixelied is a useful photo editor and online graphic design software for digital marketers, content creators, and bloggers. This tool also offers pre-made templates, stock photos, premium icons, fonts, and editing tools that can help you create stunning designs in seconds.
Key Features
With Pixelied, you can make use of its easy-to-use editing tools for image retouching, background replacement, and brand design creation in just a few clicks. Pixelied lets you enjoy an extensive collection of professional templates and great graphics for all your marketing content.
Pricing
There's a one-time payment of $97 for full access. The free version offers limited access and basic features only.
Oktopost
Managing social media accounts can be tricky but it’s even more challenging for B2B marketers. When it comes to growing the brand and measuring the real impact of social media on the business, Oktopost stands out. Most B2B companies rely on this platform to schedule many social contents across multiple networks, analyze B2B social media posts, and integrate social engagement data with the entire marketing environment.
Key Features
One of the top features of Oktopost is the Advocacy Board feature which provides employee advocates with an insightful tool to freely discover, screen, recommend and share pre-approved company content to their social networks for a more efficient engagement. Oktopost also allows detailed conversion tracking to assess social effectiveness better.
Pricing
Pricing depends on the number of users and functional requirements. Contact Oktopost directly for more information.
Takeaway
We all know about marketing today that the amount of time and money can significantly impact success. And with the increasing demands of digital marketing, automation has become the best way to go. The truth is, there are so many other ways to do marketing automation. Still, we must remember to assess and understand our marketing needs first and carefully pick the best tools that can help us save time and money, and of course, make our workflow quicker and much more manageable.
If you haven’t automated your marketing processes yet, this could be the right time to get started.